our approach
Our philosophy is simple — we place huge value on good design and the benefits it brings to businesses, the environment, and customers.
We take inspiration from everywhere, food, restaurants, art, sculpture and our travels. We are constantly observing the everyday interactions we and others have with products.
We look closer to understand deeper purchasing motives and how we can better meet them through design that holds value long-term.
Our work clearly communicates function. Our ethos and design language is clear and concise. Our process seeks to rationalise the needs of the consumer to core essentials which we answer with longevity and beauty through design.
everydayproduct design “go-to” objects. Trusted items that become rituals of daily life, creating commercial, classic products that make everyday better.
Sam Hagger
Partner
Sam graduated from Coventry University’s Product Design Mdes in 2004. He’s since worked in a number of high profile product design consultancies and award-winning design departments.
Noel Batt
Partner
Noel graduated London’s Royal College of Art Ceramics & Glass MA in 2001. He’s since worked with a vast number of brands and retailers from a global network.
client list
John Lewis | Cole & Mason | Jamie Oliver | Jasper Conran | Marks & Spencer | Mothercare | Wireworks Heal & Son | Anthropologie | QDO | Wedgwood | Zyliss | DKB | Coffee Gator